"Safeguards should be provided for subscribers against intrusion of their privacy by unsolicited communications for direct marketing purposes in particular by means of automated calling machine, telefaxes and email, including SMS messages. These forms of unsolicited commercial communications may on the one hand be relatively cheap and easy to send and on the other may impose a burden and/or cost on the recipient. Moreover, in some cases their volume may also cause difficulties for electronic communications networks and terminal equipment. For such forms of unsolicited communications for direct marketing, it is justified to require that prior explicit consent of the recipients is obtained before such communications are addressed to them."
Directive 2002/58/EC of the European Parliament and the Council of 12th July 2002
Learn more about how I used the European anti-spam law in an English court and ended up with an agreed payment of £300 from an email marketing company who sent me unsolicited emails about contract car hire and a "fax broadcasting" service. (Last updated 30/12/05)
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Virgin Net Ltd -v- Adrian Paris
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